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There are many tools to create a mobile application and it is even possible to estimate fairly accurately the development cost of such an application.

Among the most widely used methods:

* Reskin (take the application source code, then change the name, colors, characters, sounds ...) to have a new application.
* reverse engineering (tends to disappear despite tools like: APK tools ..): decompile the application, change as in Reskin, then recompile and sign.

Many software can be used, among which:

We can add some of these tools to Android external simulators (GenyMotion ...)
We need a free/Paid photo (Pixabay,,,) and sounds/music.

Certain rules must be observed for games as for sites:

* CCPA. (California)
* LGPD (Brasil) ...

We get to the point (for most people, who do not master or know nothing about programming or have no time ..): the source code (a written text of the application). Fortunately, there is a sale of these codes (legally) on sites such as Canyon code, Source code, PHP sources ...

However, there is no quick fix to monetize an app and make it a profitable business.

1) Distribute a paid application

The most obvious way to make money with an app is to not distribute it for free.
Indeed if the free apps are legion on the app stores, there are also many paid applications that are massively downloaded.
However, for users to be willing to spend a few euros to acquire your app, it must have a real added value and offer advanced features.

2) Propose a premium version

Another commonly used model is to distribute a free "basic" version of the app, while allowing access to a "higher" version with more features, which is paid for it.

3) Offer integrated purchases

Similar to the premium application model, this technique differs in that it offers the user the ability to purchase additional features that enhance or enhance the user experience.
This is, for example, a model used by many "free to play" video games, in which players can buy items that allow them to progress faster and benefit from users who do not pay.

4) Advertising

Advertising is, of course, a method to consider to monetize an application.
However, for this to be truly effective, the app needs to attract a large number of users - the more people there are to see the ads, the more they bring you back.
In addition, if the ad occupies too much space in your app and becomes too intrusive, you risk scaring your users: to use with care, therefore.

5) Increase your sales with your app

An app may not bring you anything directly, but significantly increase your sales indirectly.
First, mobile applications are very good loyalty tools: once installed, an app can constantly remind the user of the existence of your brand.
What's more, an app can also dramatically improve your customers' experience and encourage them to make more purchases.
For example, if you have an e-commerce site, offering a free application to make optimal purchases from a phone can boost your revenue.


1.Premium model:

 is a marketing term which means that the purchased service is then acquired "for life".

2. InApp Purchases:  Purchasable content within a game (gameplay elements, subscriptions, boosters or level-unlocking purchases), a principle widely used in Free to Play games.

Examples: Candy Crush Saga, the skins of Fortnite or all loot boxes.

3. Additional Content (or Download Content):

 or additional content to the base game sold in Premium to enhance the duration of the gaming experience. (Characters, weapons, additional stories, etc.). Additional content can be sold in a box or extension version.

 4. the Subscription model:

The player accesses an open temporary service as long as he regularly pays for access to the game or exclusive items.
(World Of Warcraft game or premium membership to earn points in a Free to Play game).

 5. The Early Access:

There is an alpha or beta version before the official release of the game.

6. Advertisements (Ads)

You can display ads inside the game to encourage the player to download another game. This can be done in different ways: fixed screens, videos, playable ads, banners, etc.

7. Sell white-label licenses (sponsorship):

When you sell a game license, you sell a specific version of the game for a customer by modifying or adding content. This system is widely used for web games.
Just as a brand, a website or a company buys visibility in a video game by displaying the logo and a link to its site in the game.

 8. Revenue Sharing Platforms

You can earn revenue from advertising or paid subscriptions. The more the game is played, the more the developer makes money.

 9. Donations or crowdfunding

Players can be asked to finance the development of their video game via crowdfunding platforms like or

 10. Give up the rights of his creations

In fact, everything that makes up a game is marketable.
It is possible to assign all the rights of his creations. These rights can then be exploited. (in case of reskinning or reverse engineering)
Other examples: assign the brand, IP, characters, history, source codes, plug-ins, graphics, and sound assets